In Reselling Content Is King
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I know, really, content for mysocial media on top of my listings. Just give me a minute to explain. Many of the largest independent resalers are getting traction from their social media. Sharing a cute TikTok or snapping some wardrobe recommendations for Instagram can boost your business's visability.
Slap that closet name, market etc on everything you put out into the world.
Find out the best times to post for you particular customer base.
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Many resellers do shop with me, or haul videos. Other resellers do pack an order with me.
Make sure that your potential customers are seeing your content consistently in their feeds and it will reassure them that you are an established business.
Having all this content to manage will be time consuming, but it will pay off once you have a bank of content.
The only way to efficiently manage all of this content is to create a content calendar. Do a quick search on Pinterest and you will find hundreds of free templates to create your calander. These paper and pen or even excel documents are great for some people, others would rather have software that automates the process.
Hootsuite and Tailwind are potential options but if you are looking for a innovative program that will help you plan your content as well as distribute it for you then I recommend a more robust platform like SocialBee.
Find the way that fits your style and get creating. Start your calendar off slowly and build on it as you get more comfortable. It is also a great idea to repurpose your content over several platforms. We can talk about that in another post.
As you start creating content for business please tag me in your posts. I would love to see what you come up with.